The Report

VIII Edition - 29/01/2026

The eighth edition of the Observatory refers to more than 148 thousand products digitized by GS1 Italy Services’ Immagino service as of June 2025, combined with NielsenIQ sales data.

Starting from this edition, the scope of analysis of the IdentiPack Observatory has expanded: phenomena are now measured not only across hypermarkets and supermarkets, but also in the “superettes” channel, i.e., supermarkets with a commercial area smaller than 400 m². This channel covers approximately 9,615 points of sale in Italy, thereby strengthening the representativeness of the analysis.

Highlights

What we are made of

See page 14 of the January 2026 report

Give us the (right) end we deserve

See page 19 of the January 2026 report

We assure you of our sustainability

See page 24 of the January 2026 report

Train with us, personal trainers of recycling

See page 28 of the January 2026 report

Trust us, we're working for you (and the planet)

See page 32 of the January 2026 report

Follow us and... you'll learn more!

See page 36 of the January 2026 report

55,2%

Products

with alphanumeric identification code of the packaging composition material

+ 3.1 pp
vs. previous year

78,6%

Units sold

with alphanumeric identification code of the packaging composition material

+ 1.8 pp
vs. previous year

62,1%

Products

with instructions on the type of packaging and proper disposal for separate collection

+ 2.2 p.ti%
vs. previous year

83,6%

Units sold

with instructions on the type of packaging and proper disposal for separate collection

+1.2 p.ti%
vs. previous year

0,2%

Products

with information on the packaging’s compostability certification

+ 0.0 pp
vs. previous year

0,2%

Units sold

with information on the packaging’s compostability certification

+ 0.0 pp
vs. previous year

7,3%

Products

with additional information to ensure quality separate collection

+ 0.2 pp
vs. previous year

7,8%

Units sold

with additional information to ensure quality separate collection

+ 0.2 pp
vs. previous year

8,9%

Products

with voluntary environmental claims and declarations

+ 0.3 pp
vs. previous year

11,5%

Units sold

with voluntary environmental claims and declarations

+ 0.0 pp
vs. previous year

3,6%

Products

with digital sharing of environmental information

+ 0.0 pp
vs. previous year

3,2%

Units sold

with digital sharing of environmental information

– 0.2 pp
vs. previous year