A LOOK AT ENVIRONMENTAL LABELLING IN ITALY

IdentiPack – Environmental Labelling Observatory is a project by CONAI and GS1 Italy.
Its aim is to chart and measure environmental labelling information on the packaging of grocery products on sale in Italian supermarkets and hypermarkets, using the GS1 GTIN identification barcode to identify products and cross-reference the label information collected by the “Immagino” service from GS1 Italy Servizi with NielsenIQ sales data.
The results are presented in reports which are published twice per year.

IdentiPack wants to promote market knowledge, understand trends in consumption, and provide companies with useful analytical tools and suggestions to define strategic and sustainable entrepreneurial choices.

The Report

V Edition - 10/06/2024

The fifth edition of the Observatory analyses over 139,000 digitised products in December 2023 by the Immagino service of GS1 Italy Servizi combined with sales data by NielsenIQ.

Highlights

What we are made of

See page 14 of the June 2024 report

Give us the (right) end we deserve

See page 19 of the June 2024 report

We assure you of our sustainability

See page 23 of the June 2024 report

Train with us, the waste separation personal trainers

See page 27 of the June 2024 report

Trust me, we're working for you (and the planet)

See page 31 of the June 2024 report

Follow us, and you'll learn more!

See page 35 of the June 2024 report

42.8%

Products

with alphanumeric identification code of the packaging composition material

+ 4.9 pp
vs. previous year

68.1%

Units sold

with alphanumeric identification code of the packaging composition material

+ 3.2 pp
vs. previous year

53.9%

Products

with instructions on the type of packaging and proper disposal for separate collection

+ 3.4 pp
vs. previous year

78.0%

Units sold

with instructions on the type of packaging and proper disposal for separate collection

+ 2.3 pp
vs. previous year

0.2%

Products

with information on the packaging’s compostability certification

+ 0.0 pp
vs. previous year

0.3%

Units sold

with information on the packaging’s compostability certification

+ 0.0 pp
vs. previous year

6.5%

Products

with additional information to ensure quality separate collection

+ 0.1 pp
vs. previous year

7.0%

Units sold

with additional information to ensure quality separate collection

– 0.1 pp
vs. previous year

8.0%

Products

with voluntary environmental claims and declarations

+ 0.4 pp
vs. previous year

11.1%

Units sold

with voluntary environmental claims and declarations

+ 0.2 pp
vs. previous year

3.8%

Products

with digital sharing of environmental information

+ 0.3 pp
vs. previous year

3.0%

Units sold

with digital sharing of environmental information

– 0.1 pp
vs. previous year
Read past reports