IdentiPack Environmental Labeling Observatory is a project of CONAI and GS1 Italy.
It aims to monitor the presence of the environmental information inherent in packaging that is displayed on product packaging to foster market knowledge, interpret consumption trends and offer companies analysis tools and useful stimuli for making strategic and sustainable business choices.

CONAI

CONAI is the Consortium-private, nonprofit, equal expression of producers and users of packaging, the lynchpin of the national packaging management system-which, with 681,000 consortium members, guarantees the achievement of national recycling and recovery targets.
CONAI is responsible for sharing the burden of packaging waste management services among producers and users, according to the principle of shared responsibility and “polluter pays.”
To fulfill these tasks, CONAI directs the activities of the 7 supply chain consortia, representative of the materials used for the production of packaging, which operate for the collection and start-up for recycling/recovery throughout the country of packaging waste in the different materials.
CONAI and the autonomous systems shall promote a framework program agreement on a national basis with the National Association of Italian Municipalities (ANCI), the Union of Italian Provinces (UPI) or the Optimal Territorial Ambit Management Entities, in order to guarantee the coverage of the costs arising from the services of separate collection, transportation, sorting and other preliminary operations of packaging waste, as well as the methods of collection of the same waste for the purpose of recycling and recovery activities.
To support companies on packaging ecodesign issues, CONAI is promoting Thinking Future, a project that encompasses ecodesign tools, guidelines and initiatives to accompany companies on their path to sustainability.
www.conai.org

GS1 ITALY

Much more than the bar code, the global language for digital transformation.
Since the revolutionary introduction of the bar code in 1973, the nonprofit organization GS1 has been developing the world’s most widely used standards for business-to-business communication. In Italy, GS1 Italy brings together 42 thousand businesses in all key sectors.
Businesses today face a dramatically changing scenario: that of digitally enabled consumer behavior.
The contemporary consumer compares prices and information in an uninterrupted dialogue between online and offline. He reads, writes and shares reviews and opinions moving between multiple channels. Most importantly, they choose the most transparent, responsible and sustainable brands and products.
GS1 Italy provides GS1 standard systems, ECR shared processes and a system of data management services that enable companies to create rewarding consumer experiences, increase transparency and reduce costs. In short, they enable them to simplify and accelerate digital transformation.
GS1 Italy’s solutions and services help businesses in building a new trust pact with consumers.
gs1it.org