The seventh edition of the Observatory analyses over 145,000 digitised products in December 2024 by theImmagino service of GS1 Italy Servizi combined with sales data by NielsenIQ.
The Report
VII Edition - 31/07/2025
Highlights
What we are made of
See page 13 of the July 2025 report
Give us the (right) end we deserve
See page 19 of the July 2025 report
We assure you of our sustainability
See page 23 of the July 2025 report
Train with us, the waste separation personal trainers
See page 27 of the July 2025 report
Trust me, we're working for you (and the planet)
See page 31 of the July 2025 report
Follow us, and you'll learn more!
See page 35 of the July 2025 report
52,6%
Products
with alphanumeric identification code of the packaging composition material
+ 4.1 pp
vs. previous year
76,6%
Units sold
with alphanumeric identification code of the packaging composition material
+ 2.2 pp
vs. previous year
60,5%
Products
with instructions on the type of packaging and proper disposal for separate collection
+ 3.0 pp
vs. previous year
82,5%
Units sold
with instructions on the type of packaging and proper disposal for separate collection
+ 1.6 pp
vs. previous year
0,2%
Products
with information on the packaging’s compostability certification
+ 0.0 pp
vs. previous year
0,2%
Units sold
with information on the packaging’s compostability certification
– 0.0 pp
vs. previous year
7,3%
Products
with additional information to ensure quality separate collection
+ 0.4 pp
vs. previous year
8,0%
Units sold
with additional information to ensure quality separate collection
+ 0.2 pp
vs. previous year
8,7%
Products
with voluntary environmental claims and declarations
+ 0.3 pp
vs. previous year
11,4%
Units sold
with voluntary environmental claims and declarations
+ 0.0 pp
vs. previous year
3,6%
Products
with digital sharing of environmental information
– 0.1 pp
vs. previous year
3,2%
Units sold
with digital sharing of environmental information
– 0.1 pp
vs. previous year